Jordan Figueiredo
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Jordan Figueiredo is an Anti-Food Waste Activist from Northern California. Through social media, writing, talks and activism he connects and ignites the movement to end food waste and hunger. Most notably through The Ugly Fruit And Veg Campaign which uses funny, bizarre, and beautiful images of produce in order to highlight the 20-40% of all fruits and vegetables that go to waste, before stores, due to optional grocer cosmetic standards. The Campaign, through, has been successful in petitioning Whole Foods Market and Walmart to sell ugly produce. The Campaign has also been featured on the TODAY Show, in Huffington Post, NPR, Upworthy, Mic, Think Progress, CBS News, Los Angeles Times, and many others. Along with more than 170,000 people in 190 countries, you can follow The Ugly Fruit And Veg Campaign on Twitter, Instagram, We Heart It and Facebook. For more, visit Posts, articles, blogs, speeches and other activity by Jordan as The Ugly Fruit and Veg Campaign are not opinions, views or endorsements of his daytime employer Castro Valley Sanitary District.

Redefining Standards for Beauty in Produce – Imperfect Opens for Business in California!

After taking the media by storm, Imperfect opens for business in California as the first ugly produce brand in the U.S.

D.C. Central Kitchen Culinary Job Training Program Reaches its 100th Graduating Class

This culinary job training program gives produce and people a second chance.

Beautiful Things Come From Ugly Produce: Almost 200,000 Pounds Saved

The ugly produce startup Hungry Harvest is more than just a startup now as they approach 200,000 pounds of saved food.

The Business Case for Ugly Produce

As the business case for ugly produce builds, will U.S. grocers grab this low-hanging fruit or leave it to rot?

Five Questions with Jordan Figueiredo from Feedback

Food Tank recently had the opportunity to speak with Jordan Figueiredo, from Feeding the 5000 Oakland, who was one of the speakers at the 2015 Food Tank Summit.

Berkeley and Oakland this October: Sparking the Movement to End Food Waste

The first Feeding the 5000 in the U.S. – a 100 percent free food waste awareness festival –will take place on October 18, in Oakland, CA.

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