Could Changing the Way Chicken Is Sold Reduce Malnutrition in Kenya?

In Nairobi, Kenya, one small company is making it easier for low-income families to get adequate protein in their diets via a simple innovation: selling individual pieces of chicken instead of whole birds.

“These guys are feeding the poor but their financing is very poor,” says Bonnie McClafferty, GAIN’s food value chain director. “They are pretty much falling through the cracks because they’re too small for all of the big lending and they’re too big for microfinance.”