DooF (i.e., the word ‘food’ backwards) is a San Francisco-based organization that is partnering with various schools and organizations throughout California and dedicated to making food fun. According to its website, DooF takes a comprehensive approach to food, exploring not only the food itself, but also the culture, science, and history behind it. Mike Axinn, the creator and executive producer of DooF, is passionate about social issues, so it’s no surprise that he created DooF with the intent to get children excited about salubrious food.
On DooF’s website, children can sign up to play a computer game dubbed ‘Planet DooF’ — this computer game is geared toward teaching children the origin of healthy food, such as fruits and vegetables. DooF is designed by kids for kids, so it is easy to use, and it allows children to make decisions pertaining to the content of a sandwich that they choose to make.
Channel DooF contains a number of lively YouTube videos of DooF at various restaurants and schools. After watching only the DooF Visits Pizzaiolo video, one can already tell just how ‘hip’ DooF makes food.
DooF takes making food fun a step further in its blogs — DooF provides DooFers with a Kid’s Blog, written by children, and a blog geared toward teens and adults, dubbed Zebot’s Kitchen. These blogs provide a creative and fun way for children and those who might be a child at heart to learn about food and read about food-related topics. This includes, but is not limited to learning about where one might purchase eggs or learning about Julia Child’s philosophy on cooking.