The Puyallup Tribe of Indians are organizing programming, events, and fan zones in Seattle, Washington during the 2026 FIFA World Cup. This marks the first time a Tribal Nation is formally represented at the World Cup, providing an opportunity for them to share their story, culture, traditions, and foodways with a global audience.
As Seattle prepares to host six matches for the 2026 FIFA World Cup, the city is working to ensure that the tournament leaves a positive lasting impact on the community. As part of these efforts, the Puyallup Tribe of Indians were named the Official Legacy Supporter of FIFA World Cup 26 host city Seattle.
A central goal of this partnership is the reestablishment of Lushootseed language, which appears in welcoming messages, murals, signage, and other SeattleFWC26 materials. This feeds into broader sustainability efforts, explains Amy McFarland, the Puyallup Tribe of Indians’ World Cup Project Director.
“It’s the sustainability of language, history, and economic development,” McFarland tells Food Tank. She adds that this also extends to medicine, foodways, and environmental protection.
The Puyallup Tribe are preparing for a collection of camassia, a tubular used for medicine. They are also focusing on reintroducing plants and ecosystems that have been destroyed, such as camas prairies. And through community gardens, they are highlighting Indigenous plants and medicines while promoting the importance of sustainability.
“We think about sustainability of our environment, taking care of our waters, ensuring that we know and teach our children how to forage, collect, harvest, and use traditional foods and medicine,” McFarland tells Food Tank.
Celebratory events are also engaging the broader community. Between June 19-21, the Puyallup Tribe will host one of their signature events, the first World Cup Pow Wow. Free to the public, the event will include food trucks, singing, dancing, and more. And on match days, they will organize official fan zones and viewing parties featuring live broadcasts of the games, food vendors, and youth activities.
To create additional opportunities for young people, the Puyallup Tribe have selected 25 youth ambassadors who will volunteer at the matches. They will distribute clean water to elders throughout the events and lead songs, dances, and stories.
“Youth is a vital part of what we have,” says McFarland. “Without teaching our young ones the way to do things, the future is not there.”
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Photo courtesy of SounderBruce, Wikimedia Commons
