Alison Watson
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Dr. Alison Watson is an independent sustainability consultant and freelance writer based in Singapore. She is currently researching and writing on sustainable protein innovation and entrepreneurship across Asia.

A New Breed of Plant-Based Protein Aims to Compete on Meat-Centric Menus

The Beyond Burger, a new plant-based burger, has won fans from both vegetarian and vegan eaters as well as traditional meat eaters.
At the Butchers Club in Hong Kong, this new trend suggests a growing market for plant-based protein on traditionally meat-centric menus.