Anna Maria Hosford and Jon Alexander
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Anna Maria Hosford is a Strategist for New Citizenship Project working across sectors to help organizations make the shift from selling to Consumers to involving Citizens. With a background in brand development for the National Trust and London 2012 Paralympics, Anna cares greatly about harnessing the power of business for good social and environmental ends.

Jon Alexander is a founding Partner of New Citizenship Project, and is also Chair of the UK-based Food Ethics Council, a small but highly influential nonprofit with a remit to bring together unusual conversations in the UK food system to address issues from new perspectives and open up progress on difficult issues.

Escaping the Consumer Trap

It’s become normal to talk about people as consumers in relation to food. But a new report from UK-based organizations the New Citizenship Project and the Food Ethics Council argues this language and its associated ideas create a fundamental barrier to the change we need.