Jordan Figueiredo
16 Articles0 Comments

Jordan Figueiredo is an Anti-Food Waste Activist from Northern California. Through social media, writing, talks and activism he connects and ignites the movement to end food waste and hunger. Most notably through The Ugly Fruit And Veg Campaign which uses funny, bizarre, and beautiful images of produce in order to highlight the 20-40% of all fruits and vegetables that go to waste, before stores, due to optional grocer cosmetic standards. The Campaign, through, has been successful in petitioning Whole Foods Market and Walmart to sell ugly produce. The Campaign has also been featured on the TODAY Show, in Huffington Post, NPR, Upworthy, Mic, Think Progress, CBS News, Los Angeles Times, and many others. Along with more than 170,000 people in 190 countries, you can follow The Ugly Fruit And Veg Campaign on Twitter, Instagram, We Heart It and Facebook. For more, visit Posts, articles, blogs, speeches and other activity by Jordan as The Ugly Fruit and Veg Campaign are not opinions, views or endorsements of his daytime employer Castro Valley Sanitary District.

How to Start a College Food Recovery Chapter

Roughly 40 percent of all food in the United States goes to waste, and much of this food is still edible when wasted. For the past six years, Food Recovery Network (FRN) has been building solutions to fight this problem.

Children Join the Fight Against Food Waste with Ugly Fruit and Veg

Jordan Figueiredo writes about introducing fun, character, and nutrition-filled “ugly” produce in schools or at home, making it more fun for children to eat healthy fruits and veggies.

Perfectly Imperfect – The First Produce Distributor in the U.S. to Start Ugly Produce Delivery

Cleveland produce distributor Forrest City Weingart breaks the \’93standards\’94 with perfectly imperfect.

Introducing the Food Rescue Locator

Sustainable America publishes the first ever food rescue group locator in the U.S.

Imperfect Teaming up with Whole Foods Market to Sell “Ugly” Produce

Can large U.S. supermarkets sell “ugly” produce? Whole Foods Market and Giant Eagle sign on to tackle food waste.

Eat Me Chutneys – The Australian Family Tackling Food Wastage with Epic Chutneys from Ugly Produce!

Australian organization, Eat Me Chutneys, saves ugly produce and makes tasty chutneys with a charming mother, father, and son team.

Food Rescue Group Aims to Start Community Kitchen, Do Much More Than Just Feed Those In Need

Alameda Kitchen, coming soon from the food rescue group Food Shift out of Oakland, California.

A New Social Experiment Driven by Food: L.A. Kitchen Opens for Service

Food powers a new social experiment for Robert Egger and the New L.A. Kitchen.

Ugly Produce Becomes a Life Line for Food Banks

September is Hunger Action Month and farm to food bank programs are expanding from state to state to take hunger action to new levels.

Food Tank Membership

You have Successfully Subscribed!