“We are asking all NBFA members to stop buying John Deere tractors, implements, mowers and parts,” Boyd announced on September 9, 2020. The call for boycotts is in response to what Boyd describes as “little respect for black farmers.”
NBFA believes that John Deere has exhibited an overarching lack of consideration for equality and inclusiveness, especially in the wake of recent national protest movements.
NBFA’s call for boycotts against John Deere also cites repeated curtly declined invitations and equipment service calls taking longer for Black farmers than for their white counterparts. For more information, please visit www.nationalblackfarmersassociation.org and www.JohnBoydJr.com.