Food Tank, in partnership with Whole Foods Market, will kick off Climate Week NYC 2026 on the evening of Sunday, September 20, by hosting “Putting Farmers First: How Young Farmers Are Shaping the Future of Food.” The free event will celebrate the next generation of farmers and food systems leaders who are redefining agriculture through innovation, resilience, and climate leadership.
Farmers in the United States are facing a generational challenge. While the number of new and young producers is beginning to rise, farmers overall are getting older: The average age of U.S. producers increased from 56.3 in 2012 to 58.1 in 2022. At the same time, the total number of farms fell by about 7 percent between 2017 and 2022.
This makes supporting young and beginning producers increasingly important. New farmers face significant barriers to entering and staying in agriculture, including access to affordable land and capital, housing, health care, production costs, and climate-related risks.
“At Whole Foods Market, we believe that investing in the next generation of farmers is one of the most important things we can do—for our food system, for our customers, and for our planet,” says Sonya Gafsi Oblisk, Chief Merchandising & Marketing Officer at Whole Foods Market and Vice President of Amazon Worldwide Grocery Stores Private Brands & Marketing.
“We’re proud to partner with Food Tank during Climate Week to put their voices front and center, because when farmers thrive, we all thrive.”
Sessions will include a young farmer storyteller panel with an immersive video and tasting experience. Panelists will explore what it means to be a farmer today, how to work better with farmers, and how to elevate farmers’ voices among those influential in this space.
A panel of three consumer packaged goods company CEOs who have signed the pledge to support farmers—Brita Lundberg of Lundberg Family Farms, Becca Millstein of Fishwife, and Anna Turrell of Mars Snacking—will also join the stage. The discussion will explore how to humanize the farmer connection for consumers, why supporting farmers is a winning business angle, and the need for greater transparency from food companies.
The event will kick off at WNYC-NPR Studios’ The Greene Space in New York City at 6:30pm with food, drink, and live musical performances, followed by a reception until 9:40pm.
Speakers include Jason Buechel, Vice President, Amazon Worldwide Grocery Stores and Chief Executive Officer, Whole Foods Market; Amalia Colón-Nava, Farmer and Co-Director, Dirtbaby Farm; Michelle Hughes, Executive Director, National Young Farmers Coalition; Sarah Jones, Jones Farms Organic, Hooper, Colorado; DeVonne Jackson Perez, Brooklyn-based Urban Farmer and Sustainability Educator; Emily Grant, R&S Acres, diversified/livestock farmer, Genesee County; Caitlin Liebert, Head of Sustainability, Worldwide Grocery, Whole Foods Market; Brita Lundberg, Fourth-Generation Farmer, Lundberg Family Farms; Becca Millstein, Co-Founder and Chief Executive Officer, Fishwife; Danielle Nierenberg, President, Food Tank; Sonya Gafsi Oblisk, Chief Merchandising & Marketing Officer, Whole Foods Market and Vice President, Amazon Worldwide Grocery Stores Private Brands & Marketing; and Anna Turrell, Global Chief Sustainability Officer, Mars Snacking.
“Putting Farmers First: How Young Farmers Are Shaping the Future of Food” will feature a special musical performance by Tristen Buettel, Broadway actor, singer, and dancer currently appearing in Just in Time, where she covers Connie Francis and Sandra Dee, following roles in BOOP! The Musical, Bad Cinderella, and Jersey Boys. She will be joined by Cullen Curth, New York City-based pianist, music director, and conductor who recently made his Broadway conducting debut with Just in Time.
This summit will be streamed live on FoodTank.com and Food Tank’s YouTube Channel, here. Join the Food Tank newsletter list for reminders, and click here for Food Tank’s full lineup of events at Climate Week NYC 2026.
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