New Wave Foods Co-Founder Michelle Wolf believes the shift to plant-based protein isn’t just a fad; it’s a whole movement.
Michelle Wolf is the co-founder and chief technology officer of New Wave Foods, a company that is developing plant-based shrimp as a seafood alternative. Passionate about plant-based diets and sustainable sourcing, Wolf aims to bring New Wave Foods’ plant-based shrimp to restaurants and grocery stores by mid-2021.
The meat and plant-based protein industries do not have to be opponents. Rather, each can learn lessons from the other to help reduce companies’ carbon footprint and develop healthier products.
Through low-tech solutions and natural processes, food companies like Lightlife are developing plant-based proteins that are good for consumers and the planet.
Plant-based product sales are on the rise as consumers think more critically about the foods they eat and their role in the food system.
On “Food Talk with Dani Nierenberg” Dan Curtin of Greenleaf Foods and Lightlife Foods discusses the growing demand for healthy plant-based products, the importance of consumer choice, and what it means to be a sustainable business.